Identity
- Name
- Kohta Kouchi
- Also known as
- 河内 光太
- Role
- COO · PdM · Software Engineer
- Location
- Tokyo
- Status
- Final-year law student at Gakushuin University. COO at QueryLift; Frontend Engineer / Designer at Noahloy. Open to product & design-engineering work.
- Languages
- Japanese (native) · English
- kohta.kochi@noahlogy.com
- Website
- https://kohta-engineer.com
Profile
“It's not that I'm so smart, it's just that I stay with problems longer.”
I'm a final-year law student at Gakushuin, but pretty much everything I know about building, I taught myself. I'm into AI and FinTech, digging into copyright and payment-services law on the side — and honestly, law and engineering feel worlds apart until you find the spots where they overlap, which is where it gets fun. I've shipped as a full-stack engineer for a handful of companies, and the stuff I've put out on my own has been used by 10,000+ people all in. At Simple I ran a full replatform of their core service and built new products from scratch; at Mercari's FinTech arm, Mercoin, I worked as a PdM on new currency launches. Design, front-end, product — I can take a thing the whole way on my own. That's kind of my whole deal.
These days I'm COO at QueryLift, a company I started with a friend, building an LLM-powered analytics tool for the GEO era — making sure brands worth knowing actually show up when generative AI does the searching. The throughline for me has always been the same: there's no limit on being useful with tech, and the goal's to build things that quietly change what people take for granted. Off the clock, it's all music — I DJ at clubs and make videos. Same instinct, different medium: figure out how it works, then make something people feel.
Why I love making things
Give me a laptop and I can turn most of what's in my head into something real — and honestly, that's been the engine behind everything since I was a kid. Engineering just happens to be the medium that carries the act of making the furthest: write a little code, and a world exactly as you pictured it stands up on the screen, ready for someone else to walk into. I'm not the fastest in the room, and I'm not the flashiest. What I do have is a kind of stubbornness — I tend to stay with a problem long after most people have set it down, turning it over and over until it finally gives. Curiosity, mostly. I just really want to know how things work.
That same itch spills over into the rest of my life. Cameras, video, the late nights I spend DJing in clubs — on paper they look like a different person's hobbies, but the wiring underneath is identical: figure out how a thing actually ticks, then build something a real person can feel. What I care about in the end isn't the technology itself; it's whoever's on the other side of it, and whether the thing I made quietly earned a place in their day. I'd take making one piece of work that genuinely moves somebody over ten that merely function. That, more than any stack or title, is the part of me I'd want you to know.
Career history
- Noahloy Inc.2026.05 — Present · TokyoFrontend Engineer / Designer
At a company driving DX in the shipbuilding industry, leading the frontend replacement, design, design-system development and corporate branding.
- QueryLift Inc.2025.02 — Present · Tokyo / HybridDirector / COO (Full-stack · Designer · PdM)
A startup founded with a friend. Building an LLM-powered analytics tool that helps valuable brands stay correctly visible in the age of GEO (generative engine optimisation). With the mission of "conveying the right information the right way," I work across frontend development, design and product management.
- Mercari (Mercoin)2025.03 — 2025.05 · Tokyo / HybridEngineer / PdM (Intern)
Joined the FinTech division Mercoin as a Product Manager. Owned the full launch flow for a new currency — defining how it was presented to customers, designing and developing the landing page, and shipping the release.
- Media Aid Inc.2024.07 — 2025.04 · Tokyo / On-siteNew Business Development (Contract)
Worked on two new business initiatives in parallel, including a new social platform. Handled industry research, competitive analysis, interviews and documentation — my first step from engineering toward the PdM and business side.
- Simple Inc.2023.01 — 2024.08 · Tokyo / On-siteFrontend Engineer (Intern → Full-time)
Worked across three main projects. For a full replacement of the core service, I rebuilt a job-change information site from Laravel / Vue.js to TypeScript / Next.js / TailwindCSS / Go / AWS, owning everything from Figma design to implementation. For a new product, I developed a mobile app aimed at reducing early resignations end to end — requirements, interviews, design and implementation (Figma / React Native). I also customised and optimised the in-house Salesforce / CMS using Apex.
- Google Developers Group Tokyo2023.12 — Present · TokyoOrganizing Staff
Helping run a technical community and organise its events.
- REGAL CORE Inc.2022.09 — 2023.10 · Tokyo / On-siteFrontend Engineer (Intern)
Renewed the corporate site and maintained / improved the core service. Covered a wide range — requirement gathering, wireframes and design in Figma, coding (JavaScript / React), database management for the in-house service (regex maintenance / Go), and even shooting internal videos (DaVinci Resolve).
- Gakushuin University, Faculty of Law2022.04 — 2026.03 · TokyoExpected to graduate
Enrolled drawn by the versatility of combining law and engineering. Recently, out of an interest in FinTech, studying the Payment Services Act, the Financial Instruments and Exchange Act, and civil law.
Skills & tools
01. Frontend
- Next.js13 – 15 — Led Simple's core-service replatform from Laravel/Vue.js to Next.js — my default stack since, at QueryLift, Mercoin and Noahloy.
- React17 – 19 — Front-end daily driver since REGAL CORE — component architecture, hooks and design-system work across every role.
- TypeScript4.5 – 5.x — Standardised the codebase on TS during the Simple migration; typed end-to-end ever since.
- Tailwind CSSv3 / v4 — Built and maintained design systems with it at Simple and Noahloy — tokens through component library.
02. Backend
- Ruststable (2021 ed.) — Performance-sensitive backend and tooling work.
- Node.js18 – 22 LTS — API and tooling layer behind the front-end apps.
- Go1.21+ — Built the Simple replatform backend and maintained REGAL CORE's in-house service DB layer in Go.
03. Infrastructure
- AWS — Hosting and deploy for the Simple replatform — front-end through delivery.
- Docker — Containerised local and CI environments across projects.
- Terraform1.x — Infrastructure-as-code for cloud provisioning.
- CI/CDGitHub Actions — Build, test and deploy pipelines.
04. Other
- PostgreSQL14 – 16 — Primary relational store for production apps.
- MongoDB6.x — Document store for flexible-schema features.
- Redis7.x — Caching and session layer.
- Git — Version control and team workflow on every project.
- Figma — Design-to-implementation handoff I own end to end — from Simple to Mercoin's LP to Noahloy's design system.
05. Mobile
- React Native0.7x — Built Simple's early-resignation-reduction mobile app end to end — requirements, interviews, design and implementation.
06. Analytics & Media
- Google AnalyticsGA4 — Measurement for QueryLift's GEO analytics and the Mercoin launch LP.
- Search Console — Search-visibility monitoring, central to QueryLift's GEO work.
- Tag Manager — Tag and event management for analytics across launches.
- DaVinci Resolve18 / 19 — Shot and edited REGAL CORE's internal videos; also my off-the-clock video work.
Highlights
- Shipped several personal web services (10,000+ users in total).
- Technical support for multiple companies through full-stack work.
- Operating as an FDE (Forward Deployed Engineer) — embedding with customers to turn problems into shipped solutions.
- A distinct perspective from balancing law and engineering.
- Hands-on management and business-development experience at a startup.
Selected work
Reginavi
2023.10A festival app for Gakushuin University that centralises event information and improves the visitor experience.
Reginavi started from a simple frustration: every year the Gakushuin festival scattered its schedule, maps and booth information across flyers and a handful of group chats. I wanted one place that just told you what was happening, and where.
Built with Next.js and TypeScript as a mobile-first web app, it pulled the event information into a single timeline and map so visitors could plan their day without hunting around. The constraint that shaped everything was the crowd — it had to load fast on packed campus Wi-Fi and make sense at a glance while you were walking.
Enter
2022.09Part community, part product — a place for university-student engineers across Japan to connect beyond their own specialisms. Discord-run operations on one side, a members' platform built in React / Next.js / Laravel / Go on the other, both folded into one idea: connect, build, grow, learn.
It started from a conversation with a friend about building a mobile app. I wanted a place where student engineers from all over the country — not just front-end people, but everyone with their own specialism — could connect sideways. Enter was my attempt to take the four walls I'd run into when I first started — information you never get unless you go hunting, no peers nearby who care about the same things, few chances to meet others, and not enough hands-on room to actually grow — and dismantle them structurally, through community design and product, rather than sheer willpower.
The operating principle was deliberately simple: connect, build, grow, learn. I put Discord at the centre of operations and designed the whole thing as one funnel — channel layout, onboarding, event flow. Five of us ran it, and membership grew to twenty-four within a few months of launch (as of December 2022). The size mattered less to me than the loop: how to design events, knowledge sharing and loose chatter so they amplified each other instead of competing for the same attention.
I built the product in two layers on purpose. A landing page went up fast in HTML, SASS, JavaScript and jQuery to plant the flag, while underneath it I built the real members' platform properly — a React, Next.js and TypeScript front end on a Laravel and Go back end. The point was not to let it stay a student side-project, but to stand it up as a genuinely modern full-stack service that could carry real usage.
Every feature was just "the thing I wished existed when I was a student," made real: fully customisable profile pages as an engineer's calling card, an AtCoder integration that pulled in ratings and turned them into a live ranking, curated internship listings aimed at current students, a board for pitching the business ideas you were sitting on, and matching to nudge members toward each other. The plan was to layer these in over time and fold the whole arc — meet your peers, build with them, grow alongside them — into a single service.
UFES 2024 — Spring
2024.01 — 2024.04A spring welcome festival turning new-student season into a single culture — fourteen student groups from wildly different fields, one venue. I led the whole thing as festival chair, from concept to sponsorship to running the day and building the official site.
UFES 2024 (University Freshmen Welcome Fes) launched under one idea: turn the scattered spring welcome season into a single culture. I brought together fourteen student groups — fashion, the outdoors, sport, technology, the environment, art, medicine, global work, the lot — into one venue in Shibuya, and built a day where new students could see things, try things and discover things. As festival chair I owned all of it: the concept, the program, the negotiations with each group, sponsorship, and the operations on the day.
The hardest part was making groups with completely different cultures and energy read as one festival to a first-year walking in. The work was to bind them without flattening them — keeping each group's character intact while threading the whole thing into a single story you could move through. Pre-registration handled the headcount; on the day, I designed the flow to spark conversation on its own, while deliberately leaving slack for the chance hallway encounters that usually turn out to be the best part.
Holding the line — "an event students made because they were thinking of the next students" — across both the visuals and the experience mattered to me. The official site that carried it, I designed and built myself alongside the planning: Next.js, shipped on Vercel, with the participating groups, the concept and the registration form on one page, so the feel of the day came through before anyone even arrived.
Journal
Rebuilding a live product from Laravel/Vue to Next.js/Go while it kept serving real users every day.
- Going TypeScript end to end2026.02
Why I standardise the whole codebase on types — and what it actually buys a small team.
The one feature that sets Rust apart — memory safety with no garbage collector, enforced at compile time.
I kept typing both to spin up localhost without really knowing why — so I dug in.
GEO isn't SEO with a new coat of paint. It's about being legible to a model that summarises instead of links.
Working as a PdM on a Mercoin launch — where the hardest design problem was trust, not UI.
Tokens, components and discipline when you're the designer, the engineer and the reviewer all at once.
Two fields that feel worlds apart, and the surprisingly large surface where they meet.
Off the clock it's all music. Turns out reading a room and reading a release have a lot in common.
FAQ
- What are you looking for right now?
Product work and design-engineering roles where I can own a thing end to end — from the problem and the design through to shipped code.
I'm most useful where front-end, design and product overlap, especially in AI or FinTech contexts. Small, ambitious teams suit me best.
- Are you available for freelance work?
Sometimes. I take on a limited number of small, interesting projects alongside my main work at QueryLift and Noahloy.
If the scope is sharp and the problem is fun, email me and we'll see if it fits.
- Engineer, designer or PdM — which one are you?
All three, depending on what the work needs. My core is front-end engineering, but I can take something from Figma design through implementation, and I've run product as a PdM at Mercoin and QueryLift.
The point of doing all three isn't to be a generalist — it's to remove handoffs. One person carrying the whole thing ships faster and keeps the intent intact.
- Why law and engineering?
I went into law drawn by how widely it combines with building things — and I was right. A statute is a spec with edge cases; the same precision serves both.
In FinTech especially, that overlap is exactly where the interesting, defensible work lives.
- What's your stack?
Day to day: TypeScript, Next.js, React and Tailwind on the front end; Go and Node on the back; AWS for delivery. Figma for design.
I'm not precious about tools, though. The stack serves the product, not the other way around.
- How do I reach you?
Email is fastest — it's just below in the colophon. I read everything, even if a reply takes a day or two.
Contact
Open to product work, design-engineering roles and the occasional small, strange project. The fastest way to reach me is email.
Site map
- Homehttps://kohta-engineer.com/
Profile, career, skills, selected work, FAQ and contact — the full portfolio.
- Selected workhttps://kohta-engineer.com/works
Personal projects built end to end, from design to deployment.
- Journalhttps://kohta-engineer.com/blogs
Notes on engineering, design and building products.
- AI · LLM README (this page)https://kohta-engineer.com/ai
Machine-readable summary of everything on this site.
Colophon & technical
Built with Next.js (App Router) and TypeScript, bilingual (English / 日本語) with hreflang alternates. Structured data (schema.org Person, WebSite, BreadcrumbList and FAQPage) is embedded as JSON-LD on this page. The same content is mirrored at /ja/ai in Japanese.
Set in Newsreader & Departure Mono · Built with Next.js · Tokyo, 2026